Lottery vs. First-Come, First-Serve

Written on June 11, 2014 at 12:00 pm by Michelle
Filed under: Uncategorized

Junie Moon recently made the unpopular choice not using their regular lottery system to decide who gets a chance to purchase the anniversary Neo and Middie dolls on their international online shop. Regina Erwen (Neo) and Contessa Margherita (Middle) were available for pre-orders on June 6th, last Friday.

Previously, Junie Moon’s method of conducting pre-orders of limited dolls was to collect the information of those who wished to get the chance to buy the dolls, and then see what Lady Luck had to say about it. This made for a ‘cleaner’ and probably less anxiety-filled shopping experience. Pros to the lottery system is that there is less of a rush to go and get the doll, but also you can sleep on the decision a bit more. If you’re on the fence about buying, you can put it up to chance. If you “win” the lottery and you’re not that excited, clearly the doll was not meant for you. Cons for the lottery system was that it wasn’t first-come, first-serve, and there was more wait time in determining if you would actually be able to purchase the doll or not. While the new way of selling anniversary dolls closely mimics what you’d go through in a real shopping experience, it led to a lot of emotions and annoyances – at least what I read on Facebook!


Between the website not loading or refreshing properly, and some people never being able to make it past the shopping cart screen before some of the dolls “sold out”, it led to a lot of people not being happy with the way that Junie Moon had decided to run the pre-orders for this year’s anniversary dolls. However, if you are still looking for either anniversary dolls, they are sure to come up on other official retailers of Blythes. Junie Moon had stated on Facebook that they were taking pre-orders of 300 of each doll. Given that the Neo is limited to a count of 2,500, that means there are still 2,200 available. Fingers crossed you find the anniversary doll of your dreams somewhere! I’m quite fond of the look of Regina myself, but I’m still searching for a money tree!

Were you one of those who were trying to pre-order one of the anniversary dolls from Junie Moon?

How did the process go for you?

Do you prefer the lottery system or the new pre-order method?

2 Responses to “Lottery vs. First-Come, First-Serve”

  1. Steph says:

    I had her in my cart… I got as far as “Submitting Order Information” and then…nothing! By the time something happened she was sold out. I spend an hour and a half trying…. and this was my first time ever attempting to get a Brand New NRFB type of girl. Disheartening.

  2. Brigitte AKA @hautecute

    I never seem to be able to figure out how to order from the company, but the original lotto system sounds much better!

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